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Natalie Wright on Self-Love and Reclaiming Her Hair

For every eye-catching piece of content distributed by major brands like CB2 and sweetgreen, you’ll find a strategic powerhouse like Natalie Wright behind it. “I love helping brands tell authentic...

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Why Bala’s Natalie Holloway Believes in Approachable Workouts and Beauty

As the co-founder and CEO of Bala, Natalie Holloway transformed the world of wearable weights with her stylish silicone-and-steel Instagram-worthy bracelets. But the Texas native is the first to admit...

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Annya Santana Wants to Create ‘Generational Wellness’

Whether it’s through her modern lifestyle platform Hood Health, or skincare brand Menos Mas, Annya Santana is on a mission to expand and diversify the world of wellness. “I believe that wellness...

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Photographer Amanda López on Beauty Ideals & Celebrating Her Heritage

“I love the process of researching a person, seeing what kind of images have been made of them in the past, and thinking about what I can do to offer a new perspective,” says photographer Amanda López....

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How Emili Sindlev Gets Ready For Paris Fashion Week

When it comes to Fashion Week street style, it’s hard to miss Emili Sindlev. The Denmark-based stylist and creative consultant’s colorfully-bold looks, from neon green boots to a bright red trench,...

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Get Ready with Chrissy Rutherford at Paris Fashion Week

Freedom is what keeps writer and brand consultant Chrissy Rutherford motivated to do it all. “I try to only take on projects that I feel energized by,” says the former Bazaar editor. There's a reason...

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Spend a Day with Vanessa Hong at Paris Fashion Week

When you think of OG fashion blogs, Vanessa Hong’s The Haute Pursuit might come to mind. A decade ago, she set out to create a digital space to share creative inspiration and daily outfits. The...

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How Vogue's Christian Allaire Celebrates His Indigenous Heritage Through Fashion

Christian Allaire, who you may know as Vogue’s fashion and style writer, has been captivated by the power of fashion since childhood. Growing up in Northern Ontario, Canada, “I remember watching my...

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Stylist Reva Bhatt on Inspiration, Beauty Standards & More

There are certain people who make us wonder how they get it all done in a day. Stylist, creative director and brand consultant Reva Bhatt is one of them. “The beauty of the work I do lies in having...

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Hannah Richtman On Finding Beauty in Compassion

Hannah Richtman’s mission is to bring kindness to fashion. “It can be quite isolating and kind of mean, catty and elitist at times,” says the entrepreneur, who launched The Break in 2014 as an effort...

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Get Ready for the CFDA Awards with Azeeza Khan

Chicago-based designer Azeeza Khan’s mission is to help others feel confident in their own skin. She does so through Azeeza, her namesake line of vibrant and shapely dresses launched in 2013. “I...

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Meet Rhonda Ruf, Rose Inc’s Education & Events Manager

Back in high school, when her teenage classmates were congregating at the mall, Rhonda Ruf was busy getting a head start on her career. She was the beauty-obsessed member of her crew; that friend her...

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French Makeup Artist Yacine Diallo on Finding Confidence

French makeup artist Yacine Diallo, whose clients include Aurora James and Chanel, had a passion for fashion and beauty from a young age. But long before she felt the pull of eyeshadow palettes and...

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PopSugar’s Sade Strehlke Talks Beauty & Balance

PopSugar’s editor-in-chief Sade Strehlke is a natural-born storyteller. A strong desire to help others feel seen and heard has guided Strehlke from the time she was  a “theater kid” growing up in the...

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The Holiday Traditions Our Staffers Value Most

When is a cookie more than a cookie? When it conjures memories of family and friends sharing heartfelt conversations and quality time over the holidays. As the Rose Inc team wraps up a busy year of...

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Book Club: The Rose Inc Team’s Winter Reading List

A cozy fire. Soft sweatpants. A good book. For many, the holidays are about indulging in creature comforts alongside the ones we love. To make much-needed rest and relaxation a little easier, we asked...

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Director Kat Coiro on Superheroes, Sustainability & Self-Care

Director and exec producer Kat Coiro has an affinity for strong women, whether she’s working with Jennifer Lopez on the rom-com Marry Me or bringing a modern-day female superhero to life on screen in...

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The Rose Inc Community Opens Up About Mental Health and the Holidays

The holidays can be a time of joy and celebration, but for many, they can also be a source of stress and anxiety. If you’re feeling the pressure right now, you’re not alone: The Anxiety and Depression...

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5 Inspiring Women Share Their New Year’s Resolutions & Beauty Mantras For 2023

Setting personal goals and planning for the future need not be limited to one month of the year. Still, there’s no avoiding the inherent desire for reflection and growth that comes each December. As...

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Celebrate Lunar New Year With the Rose Inc Community

Lunar New Year, also known as Chinese New Year or Spring Festival, is a significant holiday celebrated by many cultures worldwide, including those of China, Vietnam, Korea and Singapore. It marks the...

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What I Learned From Going On My First Solo Wellness Retreat

When you love what you do, sometimes it can be hard to stop working. And it doesn’t help that working from home has caused many of us to work twice as much as we used to. But, heading into 2023 with...

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Amsterdam’s Carmen Maria Atiyah de Baets on Creating a Sense of Calm In Her Life

Creative freedom is what keeps Carmen Maria Atiyah de Baets, co-founder of guesthouse, kitchen and shop Carmen Amsterdam inspired. “One day I can be making breakfast for guests, the next day I’ll be in...

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Soccer Gold Medalist Ashley Lawrence on the Ever-Evolving Nature of Confidence

Ashley Lawrence has been passionate about playing soccer since she was five years old. “I fell in love with the sport right away,” the Canadian national team player says. “My family has always been...

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Dynamic Duo: A Candid Conversation Between Two Nonprofit Trailblazers 

As a female-founded and led brand, we're proud to partner with Girl Rising and help build up the women of tomorrow by supporting girls' education today. Girl Rising is a nonprofit organization whose...

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Mariah Leonard on Finding Her Confidence Through ‘Being in the Moment’

Photographer and beauty expert Mariah Leonard’s work is equal parts dreamy and striking. The Florida-raised, Los Angeles-based creative, who has shot for brands such as Chanel Beauty, Valentino Beauty,...

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Thais Aquino Talks ‘Soul Portraits’ and Self-Care

There’s a good reason that Brazilian photographer Thais Aquino uses the term “Soul Portraits” to refer to her work.  “I love the transformational essence of a photography session,” says Aquino whose...

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A Day In the Life of Sarah Oh, Rose Inc's Social Content Coordinator

Rose Inc’s Marketing & Content Coordinator Sarah Oh didn’t always see herself ending up in the beauty industry. “When I was younger, I imagined becoming an academic,” the South Korea-born, New...

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How Dancer-Model Camri Hewie Expresses Style and Creativity

Camri Hewie has been dancing since she was two years old. “Funnily enough I used to cry in every class when I first started. I didn’t really like it at first,” the Detroit-born, Brooklyn-based creative...

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The Secret Behind The Glowing Makeup At Rose Inc’s Summer Shoot

It’s been nearly five years since Rosie Huntington-Whiteley broke the Hunza G site after she shared selfies in their Domino one-piece style swimsuit in Blush from a beach in Italy. Rosie has been a fan...

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Tembe Denton-Hurst on Her New Book & What Juneteenth Means to Her

Beauty and culture writer Tembe Denton-Hurst knows a thing or two about making others feel seen and comforted through her work. This is present in everything she touches, from writing articles that...

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